About Us

How it all began

My name is Donna. I’m a wife, a mom of three, a teacher and inventor. I became an inventor early in motherhood when ALL three of my children developed something called “cradle cap.” Your doctor may use the fancy term seborrheic dermatitis. But take it from me: it’s not fancy! It’s gross. It smells. It is both sticky and flaky at the same time and it’s impossible to get past it when you’re trying to gaze into your newborn’s eyes and take in the delicious smell.
Cradle cap is a common but very annoying and unsightly irritant. While cradle cap itself isn’t painful for the baby, too much scrubbing and rubbing can certainly cause some real discomfort. I tried everything to get rid of it. Have you ever poured oil on a newborn’s head? I have, and it isn’t pretty. And I of course scrubbed too hard. So my babies cried! And it is doubly worse when you find out (surprise!) that your gorgeous baby has sensitive skin.
I searched and searched for a solution and the more I searched the more frustrated I became. There. Was. Nothing.
I could not fathom why something like a wipe didn’t exist.
So I decided to make one.
I spent three years mixing and testing oils and cloths, and after countless trials and errors, I developed a tried and true combination. This avocado oil-based mixture melded onto a gentle exfoliating cloth helps relieve the symptoms associated with cradle cap. Noggin Wipes was finally born.
Noggin Wipes are available at Buy Buy Baby stores nationwide, in baby stores and pharmacies in NYC and at Whaley’s drugstore chain across the Midwest. Noggin Wipes was a finalist at the Juvenile Products Manufacturers Association (JPMA) show in 2019. We joined Amazon in 2019, with strong customer satisfaction and speedy service.

Check out Noggin Wipes, their latest mission and latest video #thecaseforcradlecrap

Additional uses and what’s new

In addition to our tiniest customers, did you know Noggin Wipes work especially well for seniors? We found great success with older adults who are frustrated with an itchy and dry scalp.

Did you know that children as old as 10 can develop forms of cradle cap and this is an especially ‘sticky’ situation when you add lice to the mix? Can you say “GROSS”?

How to and testimonials

Hear from moms and dads and find out why Noggin Wipes are the best choice for your family.

Noggin Wipes™ are made with a special avocado oil-based solution ona a gentle exfoliating cloth to help relieve the symptoms associated with cradle cap.

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Cradle Cap

Cradle Cap is that icky scaly skin irritation that happens to over 70% of babies between the ages of 1 and 12 months.

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Our Products

Noggin WipesTM  are specifically designed to help relieve the symptoms associated with cradle cap.

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Read and hear from customers who love Noggin Wipes.

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